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The Bezos Letters: 14 Principles To Grow Your Business Like Amazon - Steve Anderson


Paperback / softback

Publisher: Morgan James Publishing llc

The Bezos Letters: 14 Principles To Grow Your Business Like Amazon

The Bezos Letters: 14 Principles to Grow Your Business Like Amazon
A deconstruction of Amazon CEO Jeff Bezos' annual review letters to shareholders that show why, when, and how he takes risks and how that makes them successful.

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Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful-fast!

Morgan James Publishing llc


Number of Pages 262


"Anderson, a professional speaker on tech and business, takes a perceptive look at Amazon founder Jeff Bezos's annual shareholder letters, extracting 14 key "growth principles" that both the large corporation and "solopreneur" can use to scale up. Asserting that, "in some form or another," every principle can be found in each of the 21 letters issued to Amazon shareholders since 1997, Anderson begins with the intriguing "Encourage `Successful Failure,' " a point made by Bezos in explaining why he doesn't regret high-profile flops like Principle 4, "Obsess Over Customers," is illustrated by how Amazon pushed third-party merchants hosted on the site to prioritize customer care via its advocacy for "Frustration-Free Packaging." Other principles include "Make Complexity Simple" (which led to Frustration-Free Packaging) and "Promote Ownership," which involves the dramatic differences in mindset between an owner and a "tenant," and the importance of getting employees to adopt the mindset of the former. Whether businesspeople can generate growth by adopting Anderson's recommendations will have to be seen, but they should certainly enjoy the stories and observations he shares about one of the world's most influential companies." * Publishers Weekly *